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Post by Zinncy on Oct 17, 2019 15:12:02 GMT
What is the difference between ad server and ad network?
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Post by Beddet on Oct 18, 2019 10:20:25 GMT
An ad network is a network of publishers from where you can buy inventory instead of going to every single publisher and buying it separately. An ad network aggregates,packages inventory from multiple sources (publishers) and allows an advertiser to access that collective inventory
An ad server is essentially a tool used by advertisers or agencies(on behalf of advertisers) to traffic campaign elements (primarily creative assets) that will be served on that specific ad network(s)
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Post by alekks on Oct 18, 2019 10:58:04 GMT
An ad server is a software for direct advertising on sites. The advertising server provides broadcast advertising materials to the publisher's sites, counts the number of impressions, clicks, has tools for optimization of campaigns exactly like other elements of the RTB ecosystem. You can check some free ad server example - navigate here. The ad network is a company of publishers which sell the digital inventory or ad space to the advertisers. |
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